Wednesday, January 26, 2011
Pick Me!!!: Your Profile Pic Could be in a Facebook Ad
The new "feature" started showing up quietly on Wednesday morning without any kind of fanfare from Facebook, but users began to notice it right away. Things posted by their friends; check-ins at businesses and "Likes" clicked from other websites started being highlighted in the right-hand column with the other ads, under the headline of "Sponsored Story."
Facebook says that the new ads are an effort to help marketers take advantage of what people are saying about them online. "Currently, marketers don't have the ability to know or plan word-of-mouth endorsements as part of their campaigns," Facebook's product marketing lead Jim Squires told the Wall Street Journal. "This gives a way for marketers to increase the visibility of stories about their organization… this is word-of-mouth marketing at scale." Read Full Article -